The production of a Master artwork is a creative technical process for us. This involves developing a reproducible model for a new packaging design in a particular format. We take great care to request all of the relevant information in advance so that all text and image elements match the later original 1:1.
We view an artwork variant as a technical creative process. We adapt a master artwork to particular variants of the same product range. Independently of whether we develop a language, taste or size variant, we always try to find the ideal balance between the special requirements of the individual variant and the generally applicable design guidelines.
We adapt text and graphics elements with respect to different country and language clusters. The taste orientation and packaging size stay identical here.
Different variations can occur in a product series depending on the taste. In this case we exchange a picture, for example, or supplement a line extender. We do not make any changes to the language or container size.
The challenge here is that we must modify the artwork for a different container size without essentially altering the proportions. This is because the fundamental design architecture should continue to survive across all of the artwork variants.
We use special software solutions in artwork for rapid and reliable quality control. On the one hand, this involves a comparison with the design file released by the customer and on the other hand, version comparisons in the development process of an artwork.